Mayor Goldring, myself and the Burlington Downtown Business Association have been approached by a local business offering to install a video message board somewhere in the downtown. The cost to the city would be free; revenue would be generated by selling advertising on the message board. The city would have a negotiated amount of display time on the message board for community messages (for example upcoming events, road closures, seasonal messages).
The city’s current sign by-law does not allow this type of installation in the downtown. We would like to explore the feasibility of this idea further. I presented the following staff direction at the March 30 Development & Infrastructure Committee meeting:
Direct the Director of Planning & Building to report back to committee on the feasibility, desirability, location and process of procuring and installing a community videoboard in the downtown.
Update: This staff direction narrowly failed 4-3, but the BDBA and others are working to see if that vote can change for the April 20 council meeting to allow this to proceed.